okra
Delivery routing for independent grocers. Name, identity, driver app.
W25Look funded before you are.
A design studio for Y Combinator companies. Name, brand, website and product, finished inside your batch. Before Demo Day, not after.
Index · 41 companies since W21
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
- 10
- 11
- 12
Your batch is twelve weeks. We use all twelve, planned backwards from Demo Day, so the name, the site and the deck land in the same week your round opens.
Selected work · 3 of 41
Every colour here is a client's. The studio is black and cream on purpose.
Halyard
Insurance that reads like infrastructure. We renamed the company in week two and wrote the docs before the homepage, because the buyers are engineers.
- Weeks
- 1–10
- Scope
- Name, identity, site, API docs
- After Demo Day
- Seed closed in 11 days
- Getting started
- Authentication
- Quotes
- Policies
- Claims
- Webhooks
- Errors
Quotes
Price a shipment in one call
Send the cargo, the route and the declared value. Get a bindable premium back in under 200 ms.
POST /v1/quotes
{
"cargo": "frozen seafood",
"route": ["CNSHA", "USLAX"],
"declared_value": 412000,
"currency": "USD"
}
200 OK182 ms
{
"quote_id": "qt_8f2kL9",
"premium": 1284.00,
"bindable_until": "2026-10-09T17:00Z"
}
Pellucid
A test suite you can show a board. Lilac, one serif and a results table that makes 94.2% feel earned, not claimed.
- Weeks
- 2–12
- Scope
- Identity, site, product UI
- During the batch
- Docs traffic up 3.4×
refund-agent · v14 against v13
94.2%
Pass rate · up 5.5 points on 240 cases
Running case 212 of 240
| Case | Input | Judge | Verdict |
|---|---|---|---|
| c-0207 | "Charged twice for the annual plan" | policy-v3 | Pass |
| c-0208 | "Refund to a card I closed last week" | policy-v3 | Pass |
| c-0209 | "Can I get credit instead of cash?" | tone-v1 | Fail |
| c-0210 | "Cancel and refund the unused months" | policy-v3 | Pass |
| c-0211 | "Why was my refund only partial?" | policy-v3 | Judging… |
Ferrous
Steel buying without the phone tag. A marketplace that looks as heavy as what it sells, and a bid screen fabricators trusted on day one.
- Weeks
- 1–12
- Scope
- Brand, marketplace UI, Demo Day deck
- Before launch
- 30 mills signed
RFQ-20931 · Open
Hot-rolled coil, ASTM A36
240 t · 0.25 × 60 in · Deliver to Houston, TX by 14 Nov
Bids close in
02:14:09
| Mill | Lead | $ / t | Landed |
|---|---|---|---|
| Brazos Mill Co.Lowest landed | 3 wk | 812 | $194,880 |
| Sabine Metals | 2 wk | 829 | $198,960 |
| Lakeshore Rolling | 4 wk | 818 | $201,320 |
| Tri-County Steel | 3 wk | 846 | $203,040 |
Award to Brazos Mill Co.
Also from the index
Ask for the full case list →Tallwater
Billing for small water utilities. Identity and a site councils can read.
S24CORVID
Permissions for AI agents. Name, identity, site and docs.
F25How a batch runs
Twelve weeks, planned backwards. Nothing ships after week eleven. Week twelve is for rehearsing.
Week
010203040506070809101112
Diagnose
Ten customer calls, your investor list, the one sentence.
Name and identity
Trademark check, wordmark, type, colour, voice.
Website
Copy first, then design, then shipped to your domain.
Product pass
Onboarding, empty states, the three screens investors see.
Demo Day
The deck, the sixty-second script, nine rehearsals.
Hand-off
Source files, a component kit, us in your Slack for 30 days.
- Team
- A designer, a writer and an engineer. The same three people from week one to Demo Day.
- Rhythm
- One review a week, Tuesdays at 10. Work in progress is always on a live link, never a PDF.
- Capacity
- Four companies a batch. We say no to the fifth so the first four get all of us.
What founders say
“Three investors opened the meeting by mentioning the website. That had never happened to me before.”
Co-founder and CEO, Halyard · W24
“They cut our homepage from nine sections to four. Signups doubled and nobody missed the other five.”
“In week eleven they made me rehearse the Demo Day minute nine times. The ninth one raised the round.”
“We had a logo from a hackathon. We left the batch with a brand people ask about.”
One batch, one price. No hourly anything.
F26 capacity
One slot left. Intros for W27 are open.
The Batch
12 weeks · fixed
$48,000
or $24,000 and 0.25% on your post-money SAFE.
- Positioning and the one sentence
- Name check, wordmark and identity
- Marketing site, written, built and shipped
- Product pass on the screens investors see
- Demo Day deck and the sixty-second script
- 30 days in your Slack after Demo Day
The Sprint
3 weeks · fixed
$14,500
Site only, on the brand you already have.
- Structure and copy
- Design and build on your stack
- Analytics and launch day
Prices in USD. Half up front, half in week six. If we miss Demo Day, the second half is yours to keep.
Demo Day is in
63 days.
Intros take twenty minutes. Bring the one sentence you can’t get right.